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“Branding by Design” is the strapline Anglo-French design agency TanieMedia proffer by way of explaining themselves: as a statement, it is crisp and clean; but more, it conveys an idea—a yin-yang harmony, the codependency of branding and design as lovers, parents, creators. It sums the agency’s output up pretty well, basically. There’s no better example than their complete identity creation for forthcoming TV channel Art Network, which comprises [deep breath]: a logo, event curation, complete corporate stationary, advertising campaigns, posters, online identity, channel idents and transition videos and animation, sonic identity and a magazine. Ever evident in Tanie’s work is the understanding that a brand begins with an idea: for people to remain loyal to that idea, so too must design. Through talent, powerful aesthetic sensibilities and no little charm, this is design worth being loyal to.

Article from planetnotion.com - Nov 2008

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